Attention-based Measurement

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Speaker: Jon Waite, Global Managing Director, Head of Media Experience Development, Havas Consumers have become experts in filtering their own advertising experiences, through ad-blockers, premium paid for ad-free services or simply through their inattention. They are reacting to a poor media experience across the board. At the same time, marketers continue to want to ‘reach’ consumers at low cost and with high volume tactics that often completely fail to consider the human behind the impression and significantly contribute to media’s carbon emissions. Earning Attention requires a much deeper understanding of the human experience of our advertising campaigns.

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