The Kumu Brand Recipe: Creators, Comm...
Launchpad - 11:25AM to 11:55 AM
The Kumu Brand Recipe: Creators, Communities & a Culture of Gifting Speaker: Michiko Soriano, VP Ad Strategy & Operations, Kumu The kumu creator economy is a vibrant network of creators, content, and communities bound by a strong culture of fanhood, Filipino passion & creativity. In this session, discover how brands can capitalize on kumu’s participatory culture & unique brand engagement formats to effectively capture & connect with consumers. Dive deeper into the magic of kumu’s virtual gifts & see how they can elevate creator & content marketing experiences to deliver brand lift.