Trust, the Currency of Experience

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Speaker: Ian Dejong, Principal Strategist, Technology, Digital Strategy Group, APAC, ADOBE With 66% of APAC consumers saying that once a company has violated their trust, they will NEVER give it their business again, it's clear that the success of an organisation is becoming increasingly dependent on a solid foundation of trust. In this session we will explore the importance of trust, industry provocations leading to its mandate and the roles and responsibilities of the executive leadership team for successfully gaining and maintaining trust. We will also look at privacy, regulatory shifts, the topic of ‘cookie-less’, core capabilities organisations will need to consider into the future, along with tangible efforts to move forward in this space.

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