How will your business look like if digital is at its core, and not just another layer in the operations? Will this give way to a new business model? Will it open new markets to tap? Look to this track to expand your thinking about digital to open new possibilities for your business.
With the lockdown forcing a pause in physical retail activities, more businesses have taken the plunge into eCommerce. Hear best practices from today's eCommerce leaders, go beyond selling online and enable the entire purchase journey with digital, and learn the tools to create an omni eCommerce strategy.
It is not the amount of data you gather, but how you use it. What are the tools you can use to understand your customers better, more than ever? How can you harness data for both short-term wins and long-term competitive advantage? Beyond data gathering techniques, learn how to use data for product innovation, customer experience design, and creating business opportunities.
How OMNI is your brand? Do you engage and offer value at every touchpoint? How do you build a strong brand when competition is high but attention is scarce? As consumers seek brands that can improve their lives, go beyond marketing communications and learn how to integrate technology to create impactful brand experiences.