Brand Building in Digital
Speakers

Chairell Winston Almendras is the Vice President and Head of Institutional Brand Management and Digital at BPI. He leads BPI's brand building and digital marketing efforts, having spearheaded award-winning campaigns and driving digital innovation.

Tinee, has a decade of experience in marketing, media, and sales. She has led ad tech sales in the Philippines and worked across agencies, brands, publishers, and platforms. She now brings her expertise to DoubleVerify.

Tay, a renowned creative leader, has significantly impacted the advertising industry with his innovative digital strategies. With a successful career spanning global agencies, he's elevated brands and authored a bestselling book on creativity. His numerous awards and leadership roles, including jury president at Cannes Lions, cement his status as a prominent figure in the industry.

Abi is a homegrown talent of MullenLowe TREYNA, from a bumbling junior writer to now bumbling CCO. On good days she gets to convince her clients to do fun, brave work. On even better days, the work gets recognized in local and international awards shows like Cannes, LIA, Spikes, and Adfest. She still has not won at poker. Still, she persists.

Danny, with 16+ years in media, is a Digital and AdTech expert. Based in Singapore as Sales Director for Blis, he leads growth across SEA, working with major global media agencies.

Julia is the Executive Digital Director of Dentsu Creative Philippines, with a wealth of experience in advertising and digital marketing. She has multiple award-winning works under her belt, including the legendary Greenpeace Deadwhale. This project received numerous awards, including recognition from the Cannes Honors Festival for both out-of-home and internet marketing.

Paolo is a seasoned marketing leader with experience in Nestle and Publicis. He specializes in brand strategy, consumer behavior, and creative communications, and is a key figure in the Philippine Creative Industries Development Act.

Russ is a renowned creative with 2 decades of experience, leading the digital arm of Seven A.D. and celebrated for his award-winning campaigns and children's literature.