PROGRAM TRACKS
Witness insightful talks, engaging speakers, and forge valuable connections as DigiCon illuminates emerging trends, defines critical digital priorities for businesses, and fosters connections between digital innovators and Philippine enterprises.
BRAND BUILDING IN DIGITAL
Successful brands adapt and innovate to find new ways to connect with their audiences. Strategies such as shifting from transactional interactions to building more meaningful relationships are one of the few approaches on how brands navigate their way through the complexities of the digital landscape. Discover how leading brands are revolutionizing their digital marketing approaches to solidify their market standing.
BRAND BUILDING IN DIGITAL AGENDA
From IMC to Customer Centric Campaigns
Host: Rey Tiempo
Facts Tell, Brand Stories Sell: Leveraging Digital for Exponential Growth
Tay Guan Hin APAC Regional Director, THe One Club for Creativity
TBC
Eiji Macasaet, GrabAds
Navigating the Noise: Harnessing UGC for Brand Growth in a Fragmented Media Landscape
Weldon Fung, Enterprise Strategy Lead, SEA, Meltwater
Driving Campaign Performance in the Age of AI
Tinee Cruz, Double Verify
How to Train your Dragon
Paolo Mercado, President, Ogilvy Consulting Asia
Adapting Tradition to Innovation: How a Legacy Brand Became Digital-First
Chairell Winston Almendras, Vice President and Head of Institutional Brand Management and Digital, BPI
Market Research and AI: Keeping pace with the evolving customer
Jason Gaugan, Co-founder, Agile Data Solutions